Law Firm SEO
What is Search Engine Optimization?
There are two components to ranking in Google: authority and relevance. Relevance is the content and architecture of your website and authority is the references of your website on other websites. The more authoritative and trustworthy those references are the higher your result will appear in Google’s algorithm.
How Much Do Your Monthly Services Cost?
Your plan is based on the current strength of you website. We work with budgets that range from $1200 to $10,000 a month. We’ll find the best balance and get your the best results for your investment. If your competition is weak then we can outperform at a discount. If the opposite is true we need to allocate enough resources to beat your competition for a properly funded campaign.
How Long Will it Take to Rank My Law Firm Website?
Depending on your keywords and the competitiveness of your market and current state of your website, we can start making an impact within three months. Six months as a good rule of thumb for larger markets. Reach out and we’ll evaluate your market and give you an assessment of all your competitors and their strategies and what it will take to beat them.
Why is Organic Ranking Better than Buying Ads?
If your firm is growing, doing well and looking to expand, you may be thinking that you need to increase your advertising budget.
Over 1,500 people search for “Los Angeles car accident attorney” each month.
The average cost per click is $206.75. So, that’s about $319,000 worth of monthly traffic on that one keyword alone.
The top-ranking firm is receiving about 319 visits from its position or the equivalent of spending $76,632 on online advertising per month.
Now if you’re not that firm, you are competing dollar for dollar for those cases.
How are you going to do it, by buying Ads? You can’t outspend the largest firms. And it’s a game where you have no edge. You need an edge to repeatedly win any competitive engagement.
Even the fifth position in this example, is receiving 82 new visits per month and $16,892 worth of leads.
Organic ranking is a lot less expensive than advertising. You own the final product. After working with us, you will have built a system to gather leads for your law firm. You aren’t reliant on referrals and outlaying a large sum at the prospect of bringing in new customers.
You have a sustainable organic business.
You can then make predictable decisions on how to hire staff and expand.
Get More Cases within 180 Days or Less
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